Associate Professor Dr Brian Imrie Email: email@example.com Professor Brian Imrie is Deputy Vice Chancellor – Engagement at UOW Malaysia KDU Penang University College. He graduated with a PhD (Marketing) from the University of Otago in New Zealand. He has published in a number of internationally peer reviewed journals and conference proceedings in the field of Marketing. His research interests have explored the cultural influence upon service quality evaluation, tribal marketing, consumer behaviour, and customer relationship management. Due to the theory building characteristics of much of his research he has a stated preference for qualitative and mixed method approaches. He is currently supervising two (2) PhD students. The first study models the attributes of exporting entrepreneurs in a SME context, while another study examines how marketing communication influences child obesity.