Diploma in Mass Communication

In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experience and have fun while acquiring knowledge and necessary skills. These skills prepare you for a broader and better career in the communication field. It also provides you with a solid foundation route to a higher degree.

What is mass communication?

Mass communication is the field in which information or messages are delivered through a medium to the masses. The study of mass communication includes learning how to effectively get your message across to the target audience via your chosen medium. 

Mass communication has evolved over the years especially with the internet. It now includes the virtual world, with information being dispersed online. Other popular forms of media include television, newspaper, billboard, and radio. 

Why study mass communication? 

Here are some reasons why you should venture into this exciting field:

You will develop excellent communication and creative thinking skills

Since mass communication is all about getting the message across, you will be encouraged to speak and voice your thoughts and opinions. You will also learn to think creatively and always be on the edge of your feet. 

You will have an opportunity to work in numerous industries

The communication skills that you develop will open many doors for you. Mass communication graduates have found jobs in advertising, marketing, management, health care, publishing, journalism, politics, education and business industries. 

The mass communication industry culture is fun and creative

There is no other industry like this. You will be able to express yourself and work on ideas that may seem out of this world. 

Mass communication fields

You will most likely be exposed to the following fields when you take up a mass communication course:

  • Marketing 
  • Advertising
  • Journalism
  • Public relations
  • Broadcasting 
  • Digital Advertising

You will be able to major or specialize in one of the fields when you continue your mass communication studies at higher levels. The general duration of study for each level of study are as follows:

  • Foundation – 1 year
  • Diploma – 2 to 2½ years
  • Bachelor’s degree – 3 years
  • Master’s degree – 1 to 3 years
  • Doctorate – 3 to 6 years

Mass communication career opportunities

A diploma in mass communication will be able to help you get started in the following careers:

  • Advertising and marketing
  • Digital advertising
  • Mobile advertising
  • Audio and video producer
  • Branding
  • Copywriter
  • Content curator
  • Radio announcer
  • Videographer
  • Campaign manager
  • Photojournalist
  • Public relations
  • Broadcasting

Program information

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.

 

COMPREHENSIVE INDUSTRY BASED SYLLABUS
Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.

 

INTERNSHIP STINTS WITH TOP MEDIA AGENCIES
Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

 

STATE-OF-THE-ART LEARNING FACILITIES
Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.

 

INDUSTRY READY AND RECOGNISED
Our programmes produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our program as well as the fact that they are trained by experts in their fields.

 

COURSEWORK ASSESSMENT-BASED DEGREE PROGRAM
Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

Duration
2 years 4 months
Program Location
UOW Malaysia KDU Penang University College, George Town
Core

YEAR 1

  • Public Speaking Skills
  • Media Research Method
  • Writing and Referencing Skills
  • Media, Culture and Society
  • Digital Literacy/ Introduction to Sociology
  • Public Relations in Practice
  • Photo Communication
  • Digital Design
  • Personal Branding

 

YEAR 2

  • Mass Media Law
  • Radio Broadcasting
  • Film and Genre Studies
  • Introduction to Digital Journalism
  • Persuasive Advertising
  • Consumer Behaviour
  • Media Strategy Planning
  • Transmedia Creation
  • Communication Project
  • Organisational Communication/Multimedia and Web Development
  • Practical Training
MPU
  • Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1
  • Personal Development Skills
  • Society and Development in Malaysia
  • Teamwork and Community
  • Oral Communication
  • Writing and Referencing

Intake dates

2021

15 January 28 May 10 September
Estimated fees
Local students

RM37,660

Download Fee Details  

International students

RM48,550

Download Fee Details  

Notes

*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

SPM/GCE O Level:
Min. 3 Credits inclusive of a Credit in English

 

UEC:
Min. 3 Credits (3Bs)

 

Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency):
Pass (Subject to review and approval of certified transcripts)

English Requirement

Local Student:
Credit (SPM / 1119 / UEC / O-Level English)

 

International Student:
Band 5 in IELTS; or a min score of 34 (IBT) or 410 (PBT) in TOEFL; or Cambridge English CAE (160) & CPE (180); or PTE Academic (36); or MUET Band 3

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