Enter the vibrant world of creative enterprise.

As the business world changes rapidly, businesses need to keep up to thrive. Traditional roles in businesses are evolving and it is now a need for students to expand their skill set beyond the basics in order to stay a step ahead of competitors. 

This is especially true for designers. Many designers now want to start their own brand or run their own agencies. While the creative ideas are there, entrepreneurial skills are also needed in order to succeed. 

What is Entrepreneurial Design? 

Entrepreneurial Design involves teaching design students entrepreneurship skills as part of design education. Students will learn all the fundamentals about design as well as have the opportunity to develop entrepreneurial skills that are vital for them to survive in the business world. 

What will I learn in an Entrepreneurial Design course? 

Students will master the basics of design such as visual scripting, sustainable designing, plus fashion and store merchandising. They will also gain practical experience in conceptualising and developing brands and business plans, and learn business management skills to start their own enterprise.

Students will learn how to take business risks, explore new ideas, identify and make innovative improvements. Entrepreneurial design courses will also provide the opportunity for students to use a problem solving approach when undertaking a task or facing a challenge. 

Who should study Entrepreneurial Design? 

This program is suitable for designers who wish to start their own business in the future. It is a course that is designed to help future designers be skilled entrepreneurs. Among the subjects taught in entrepreneurial design that will be useful for designers who intend to be their own boss are:

  • Consumer Behavior
  • Leadership Development
  • Strategic Thinking and Branding
  • Principles of Marketing
  • Enterprise Skills

If you are in the design line and plan to start your own business in the future, this is a course to consider as it will definitely give you a head start!

Why study Diploma in Entrepreneurial Design at KDU? 

Innovation and entrepreneurship are at the heart of the thriving contemporary design scene. Creative talent and design skills will give graduates a head start in the industry, but business skills and knowledge will sustain them in the long run.

The Diploma in Entrepreneurial Design, the first of its kind in Malaysia, was developed to stretch the boundary of creative and design education to meet the demand of rapidly changing business landscape. Through our multidisciplinary approach, innovation and entrepreneurship, we train students to be a thinking designer, a resourceful problem solver and an innovative entrepreneur.

With the Malaysian Design Council (MRM) as our key partner, we are making waves in design education by fostering a greater exchange of ideas and providing recognition for young talents that we nurture for the creative economy.


Educational Partner:

Program information


At UOW Malaysia KDU, our students are constantly encouraged to push the boundaries of creativity be it through performing arts and festivals, training young talents in the world of creative arts, or showcasing their entrepreneurial effort.


Beyond Show and Tell

It comes as no surprise that our Entertainment Arts students put on mind-blowing performances every year. Although these annual performances are compulsory in their programme, students learn and garner an experience of a lifetime beyond the scope of performing arts. From stage production, the financial aspects of putting on a show, the publicity to generate and the intensity of the performance, students learn the ins and outs of what it takes to make or break a performance. Some of the productions our students have put up include:

The Little Prince in Everyone

  • A theatrical adaptation of the famous novella Le Petit Prince by the French author, Antoine de Saint-Exupéry, the story follows the life of an innocent child exploring the world and questioning the norms.

Gouden Roos

  • Gouden Roos tells the tale of a tragic love between a rising theatre star and a street painter in the days of yore.

My Life Is Like Broadway Musicals

  • Written by UOW Malaysia KDU lecturer Gabbie Ngoh, the show follows a girl and her crush in the shadow of musicals like Grease, High School Musical, Mamma Mia, Wicked and Hairspray!


Trained to Train

As UOW Malaysia KDU believes in an all-rounded education, it is crucial that our students are also trained to train others, developing talents as they go along developing their own. As a testimony of the strength and quality of our students, UOW Malaysia KDU was invited to collaborate on training young kids for the International Science Drama Competition 2016. Whilst lecturer Gabbie Ngoh wrote and directed the show, she also handpicked three students who not only assisted her in the direction of the show, but also coached the young actors to their winning Second Prize spot and Overall Best Performer Award, in the finals held in Singapore, beating teams from Thailand, Singapore and Philippines.



The mass communication and creative arts industries are robust and fast-paced. Our emphasis on a holistic education and integration of classroom learning with real-world projects, be it events or partnerships with industry professionals, ensure our students stay one step ahead before they even graduate.


Media Proposal Pitch with Mindshare

It is essential for students to learn and understand the processes in the industry they will soon join, and as such, our diploma and degree students from the Media Planning and Buying class work in groups to develop comprehensive media plans for pitches in this industry collaboration with global giant media agency, Mindshare. The proposals are developed based on Mindshare’s extensive list of client briefs, some of which include brands such as Digi, Pizza, Est Cola and more. On-hand learning experiences such as these ensure our students remain up-to-date and on par with the industry.


A Touch of Social Consciousness

Events organised by our mass communication students, be it for class subjects or through their own collective effort, take on issues that impact society to raise awareness and make a change.

The learning outcome is always two-fold. Students gain hands-on experience in various areas, such as the due diligence, development and planning process of the event and the publicity surrounding it, as well as the event execution and the understanding of the process, risks and necessities through the event’s coordination. Not only that, students also gain knowledge, insights and perspectives of the cause they’re championing for, and at the same time, gain empathy and make a real difference.


Striding for Extraordinary Affairs with Small Steps

The students of the School of Mass Communication & Creative Arts are steadfast in delivering and designing events and campaigns that are sure to leave an impact on the industry and community.


  • The PS LOL event, themed ‘Love Out Loud, Live Out Loud and Laugh Out Loud’, for example, was dedicated to raise awareness on the dangers of stress and to spread happiness amongst Malaysians. The students made a name in the Malaysia Book of Records by building the largest lollipop mural in the country.

Project Dream 2.0

  • Another example is the Project Dream 2.0, a charitable- based project to raise funds for MERCY Malaysia’s General Relief Fund. One of the main anchors of this project includes Seringgit Sehari campaign where donors pledge a donation of RM1 a day. Project Dream 2.0 raised more than RM20, 000 and channelled it accordingly to MERCY Malaysia.

Seek & Snap

  • Seek & Snap Photo Competition was a collaborative event with Canon Malaysia providing grounds for awareness
    and appreciation for nature. The event was held at Taman Botani Negara and included students from various schools, universities and colleges.

And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with a new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and have marked the continued collaboration with Petrosains Sdn Bhd

2 years
Program Location
UOW Malaysia KDU University College, Utropolis Glenmarie


  • Introduction to Creative Writing
  • Design Culture
  • Consumer Behaviour
  • Introduction to Publication Design
  • Creative Thinking & Problem Solving
  • Visual Design & Communication
  • Enterprise Skills
  • Photo Communication
  • Entrepreneurial Communication & Thinking
  • Multimedia & Web Development
  • Technopreneurship



  • Web Development and Design
  • Strategic Thinking with Branding
  • Leadership Development
  • Packaging Design
  • Fashion Merchandise
  • Sustainable Design
  • Social Entrepreneurship
  • Principles of Marketing
  • Exhibition Design (Showcase)
  • Industry Immersion Program (Internship)
  • Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1
  • Personal Development Skills
  • Society and Development in Malaysia
  • Teamwork and Community
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


15 January 8 March 31 March 28 May 12 July 10 September 25 October
Estimated fees
Local students


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International students


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*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

SPM / O Levels :
Min. 3 Credits


Min. 3 Credits


English Requirement

Local Student:
Pass (SPM / 1119 / UEC / O-Levels English)


International Student:
Band 4.0 in IELTS; or a min score of 30 (IBT) or 397 (PBT) in TOEFL ; or score 36 and above for Pearson English Test


If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.