Bachelor of Arts (Hons) Business Management

Degree In Business Management Course In Malaysia


Business and Management Studies
Business and Management looks at the overall direction and strategic aspects of an organisation. A great number of CEOs are business degree holders. Business studies takes a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

This Business program strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programs is campus and digitally based. UOW Malaysia KDU Penang University College, Batu Kawan is extremely proud of its ability to generate internships and its international and local connections into industry.

Businesses today benefit from the advances in information technology. Internet enabled devices are widely available to individuals and this has profoundly changed the way businesses conduct their daily operations. Businesses increasingly identify that they are able to gain a strategic advantage through  embracing digital transformation and leveraging on data driven and technology-focused initiatives to accelerate their business activities and processes.

Bachelor of Arts (Honours) Business Management program, UOW Malaysia KDU Penang University College, BatuKawan is designed to prepare students to take advantage of this digital transformation to ensure their future careers are not be disrupted and are able to thrive in this digital business era. Students enrolling in the Digital Business specialization of this program will acquire essential digital business skills from the 4 IBM-designed modules and receive a Diploma in Retail Informatics from the IBM Innovation Centre upon completion of the program.


Why study Business and Management?
Studying Business and Management gives a deep insight of the organisations operations, quality, marketing and strategy. These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively.


This degree program provides a pathway to:
Postgraduate Study: This program prepares you with a solid in foundation in Business to enable you to pursue a Master’s degree in Business Administration.
Career opportunities: Our Business students have career paths into almost every sector of the economy ranging from a top flight CEO, or even managing your own enterprise.


Professional Partner:

Program information

  • Grooming Business Leaders for the Future
  • Choose UOW Malaysia KDU to Develop Entrepreneurial Skills
  • Students Today, Entrepreneurs Tomorrow
  • Real World Education With Industry



When students graduate from UOW Malaysia KDU with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia KDU, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow. The academic experience at UOW Malaysia KDU is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.



UOW Malaysia KDU University College’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.

  • Obtained desired job, run own business, further study
  • Over 100 companies for student internships
  • Diverse student population from over 18 countries
  • A purpose-built Entrepreneurialism Center
  • Industry-Aligned Curriculum with input from Industry Advisory Panels
  • 45% of faculty members are with industry experience
  • Programs accredited by Professional Bodies
  • Faculty members are active in Industry Research, Corporate Training, and Consultancy



At UOW Malaysia KDU, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the university college’s School of Business.

In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator program. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures.

Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN).



Students at UOW Malaysia KDU’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.

Industry Cooperative Education Program
Industry partnership through adoption of specific module at UOW Malaysia KDU School of Business provides our students an opportunity to network with their potentially future employers and apply classroom learning in real-world situations. In most cases, students will go through a series of training modules – from sessions on financial literacy to retail and customer service insights, people management, and other relevant operational areas. The holistic learning eco-system enables students to create and execute their own business plan, which forms part of the practical student assessment throughout their education journey.
UOW Malaysia KDU Job Shadowing Program
At UOW Malaysia KDU, we value the need for students to experience the real world instead of just the classroom education. Therefore from as early as Year 1 of their Bachelor’s Degree studies or Year 2 of their Diploma studies, students will have an opportunity to experience the daily operations of a company as well as observe first hand of the challenges that are faced in the respective professions. Through UOW Malaysia KDU Job Shadowing program, students will be able to gain insights about the industry as opposed to just reading general job descriptions.
Revolutionary Business Simulation
As the world of business transforms rapidly with the adoption of digital economy, the paradigm shift has resulted in greater demand for organisation with soft skills and entrepreneurial mindset. Students’ adaptability of this new era would enhance their innovativeness and productivity, hence contributing in the society development.

At UOW Malaysia KDU School of Business, students are put into business simulated environment at our very own Entrepreneurialism Centre, guided by certified EuroPEN-PEN International trainers and are led by experienced Malaysia Business Angel Network (MBAN) investor. The simulated set-up allows students to use various web-based applications including the Simplified Business System (SBS) trading platform, human resources, administration and marketing platforms, teaches them various methods in facing the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, taking calculated risks and learning from failures.

Industry Expert Speakers Series
The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of UOW Malaysia KDU Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few.
3 years
Programme Location
UOW Malaysia KDU Penang University College, Batu Kawan


  • Writing & Referencing
  • Critical Thinking
  • Microeconomics
  • Macroeconomics
  • Introduction to Accounting
  • Business Statistics
  • Principles of Management
  • Principles of Marketing
  • Organizational Behaviour
  • Financial Management
  • Business Ethics



  • Business Law
  • Management Decision Making
  • Financial Accounting
  • Buyer Behaviour
  • Human Resource Management
  • Sociology of Innovation
  • Management Accounting
  • Principles of Project Management
  • Research & Consultancy Methods
  • Digital Business and E-Commerce
  • Specialisation 1
  • Specialisation 2



  • Research Project (Part A)
  • Research Project (Part B)
  • Consultancy Project Business (Part A)
  • Consultancy Project Business (Part B)
  • Contemporary Issues in Business and Management 1
  • Contemporary Issues in Business and Management 2
  • Leadership and High Performance Team
  • Strategic Management
  • Internship
  • Specialisation 3
  • Specialisation 4
  • Philosophy of Management


  • Entrepreneur Finance
  • Entrepreneurial Marketing
  • Entrepreneurship
  • Venture Creation



  • Branding
  • Strategic Marketing Planning
  • Marketing Communications 1
  • Marketing Communications 2


Digital Business

  • Introduction to Business Analytics
  • Big Data Analytics
  • Digital Marketing
  • Social Web Analytics

Local Student:

  • Hubungan Etnik
  • Bahasa Kebangsaan A / IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development


International Student:

  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development

Intake dates


13 January 1 June 14 September
Estimated fees
Local students


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International students


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*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

GCE A Levels :
2 Principal Passes (EE) and Pass in Mathematics and English at SPM/O Levels


2 Principal Passes and Pass in Mathematics and English at SPM/O Levels


5 Credits (5Bs) and Pass in Mathematics and English at SPM/UEC levels


Foundation / Matriculation :
Pass with min. CGPA of 2.00


Diploma :
Recognized Diploma with min. CGPA of 2.00

English Requirement

Local Student:
MUET Band 2; or Band 5.5 in IELTS; or a min score of 66 (IBT) or 210 (CBT) in TOEFL


International Student:
MUET Band 4; or Band 5.5 in IELTS; or a min score of 44 (IBT) or 454 (PBT) in TOEFL



*If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.