Bachelor of Arts (Hons) in New Media and Advertising

New Media and Advertising

Various industries and sectors of business have faced technological disruptions. The advertising industry is not alone. New media such as Facebook, Instagram, Snapchat and emerging social media networks constantly push the boundaries of advertising. These disruptions not only reimagine advertisements, but our experience of it as well.


Why Study New Media and Advertising?

With this future outlook in place, UOW Malaysia KDU Penang University College’s BA (Hons) in New Media and Advertising degree programme sets out to redesign traditional advertising. Our program seeks to address the new demands of managing the social media element in advertising. Through our program, students will be able to obtain cutting-edge industry standard’s knowledge and practices. This is achieved through collaboration with our industrial partners and in their final year projects. Furthermore, having students undergo relevant internship placements helps them gear up with the latest developments in the industry.


This degree program provides a pathway to:

Postgraduate study: With this program’s solid foundation in new media advertising, students are able to pursue a Master’s degree in advertising or communications studies. Career opportunities: Copy Writer, Social Media Specialist, Online Brand Strategist, Online Publicist, Media Sales Executive, Marketing Communication Manager, Digital Content Producer, Media Planners, Project Manager, User Experience Specialist.

Program information

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.


Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.


Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.


Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.


Our programmes produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our programme as well as the fact that they are trained by experts in their fields.


Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

3 years
Programme Location
UOW Malaysia KDU Penang University College, George Town


  • Digital Photography
  • Media, Culture and Society
  • Writing and Referencing
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Public Relations
  • Introduction to Advertising
  • Communication theories
  • Online Technology
  • Sociology Studies
  • Digital Graphics and Layout



  • Media Strategy Planning
  • Advertising Design
  • Copywriting
  • New Media Marketing
  • Social Entrepreneurship Skills
  • Social, Legal and Ethical Issues
  • Communication and Media Research
  • Principles of Advertising



  • Brand Communication in Advertising
  • Strategic Branding in Advertising
  • Video Production
  • Undergraduate Project 1
  • Creative Thinking
  • Undergraduate Project 2
  • Digital Media Production
  • Online Journalism
  • Industrial Training

Local Student:

  • Hubungan Etnik
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development


International  Student:

  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development

Intake dates


13 January 1 June 14 September
Estimated fees
Local students


Download Fee Details  

International students


Download Fee Details  


*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

GCE A Level :
2 Principal Passes (EE)


2 Principal Passes


5 Credits (5Bs) inclusive of a Credit in English


Diploma :
Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or;

Diploma Media and Communication (Credit in SPM/O-Level/UEC English is not required)


Foundation / Matriculation :
Pass with CGPA ≥ 2.00


Australian Matriculation/Foundation :
ATAR score of 55


English Requirement

Local Student:
Credit in English at SPM level or equivalent


The above candidates without a Credit in English may be admitted if the above qualification contain subject in English and its achievement is equivalent or above the minimum requirement at SPM level.


International Student:
Band 5 in IELTS; or a min score of 34 (IBT) or 410 (PBT) in TOEFL; or Cambridge English CAE (160) & CPE (180); or PTE Academic (36); or MUET Band 3