Degree In Business Management Course In Malaysia


Business and Management looks at the overall direction and strategic aspects of an organisation. A great number of CEOs are business degree holders. Business studies takes a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

This Business program strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programs is campus and digitally based. UOW Malaysia KDU is extremely proud of its ability to generate internships and its international and local connections into industry.

In this specially tailored program, students will not receive only one degree but two bachelor degree awards, especially from two leading institutions of higher learning. Students can also enjoy an option to study abroad which is available in their last year of studies at the University of Lincoln campus in the UK.

Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree program constitutes completion of a single program of study and is differentiated from a double–degree.


Educational Partner:

Program information

  • Grooming Business Leaders for the Future
  • Choose UOW Malaysia KDU to Develop Entrepreneurial Skills
  • Students Today, Entrepreneurs Tomorrow
  • Real World Education With Industry



When students graduate from UOW Malaysia KDU with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia KDU, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow. The academic experience at UOW Malaysia KDU is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.



UOW Malaysia KDU University College’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.

  • Obtained desired job, run own business, further study
  • Over 100 companies for student internships
  • Diverse student population from over 18 countries
  • A purpose-built Entrepreneurialism Center
  • Industry-Aligned Curriculum with input from Industry Advisory Panels
  • 45% of faculty members are with industry experience
  • Programs accredited by Professional Bodies
  • Faculty members are active in Industry Research, Corporate Training, and Consultancy



At UOW Malaysia KDU, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the university college’s School of Business.

In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator programme. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures.

Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN).



Students at UOW Malaysia KDU’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.

Industry Cooperative Education Program
Industry partnership through adoption of specific module at UOW Malaysia KDU School of Business provides our students an opportunity to network with their potentially future employers and apply classroom learning in real-world situations. In most cases, students will go through a series of training modules – from sessions on financial literacy to retail and customer service insights, people management, and other relevant operational areas. The holistic learning eco-system enables students to create and execute their own business plan, which forms part of the practical student assessment throughout their education journey.
UOW Malaysia KDU Job Shadowing Program
At UOW Malaysia KDU, we value the need for students to experience the real world instead of just the classroom education. Therefore from as early as Year 1 of their Bachelor’s Degree studies or Year 2 of their Diploma studies, students will have an opportunity to experience the daily operations of a company as well as observe first hand of the challenges that are faced in the respective professions. Through UOW Malaysia KDU Job Shadowing programme, students will be able to gain insights about the industry as opposed to just reading general job descriptions.
Revolutionary Business Simulation
As the world of business transforms rapidly with the adoption of digital economy, the paradigm shift has resulted in greater demand for organisation with soft skills and entrepreneurial mindset. Students’ adaptability of this new era would enhance their innovativeness and productivity, hence contributing in the society development.

At UOW Malaysia KDU School of Business, students are put into business simulated environment at our very own Entrepreneurialism Centre, guided by certified EuroPEN-PEN International trainers and are led by experienced Malaysia Business Angel Network (MBAN) investor. The simulated set-up allows students to use various web-based applications including the Simplified Business System (SBS) trading platform, human resources, administration and marketing platforms, teaches them various methods in facing the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, taking calculated risks and learning from failures.

Industry Expert Speakers Series
The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of UOW Malaysia KDU Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few.
3 years
Program Location
UOW Malaysia KDU Penang University College, George Town


  • Business Ethics
  • Business Statistics
  • Oral Communication
  • Financial Management
  • Introduction to Accounting
  • Microeconomics
  • Macroeconomics
  • Organizational Behavior
  • Principles of Management
  • Principles of Marketing
  • Writing and Referencing



  • Business Law
  • Buyer Behaviour
  • Digital Business and E-Commerce
  • Financial Accounting
  • Human Resource Management
  • Management Accounting
  • Management Decision Making
  • Principles of Project Management
  • Research and Consultancy Methods
  • Sociology of Innovation
  • Elective 1
  • Elective 2



  • Contemporary Issues in Business and Management 1
  • Contemporary Issues in Business and Management 2
  • Leadership and High Performance Team
  • Strategic Management
  • Research Project / Consultancy Project
  • Internship
  • Elective 3
  • Elective 4
Elective Streams


  • Entrepreneur Finance
  • Entrepreneurial Marketing
  • Contemporary Entrepreneurship
  • Venture Creation



  • Branding
  • Strategic Marketing Planning
  • Marketing Communications 1
  • Marketing Communications 2
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Pengajian Malaysia 3 (International Students)
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Entrepreneurship
  • Malaysia and Global Issues
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


15 January 8 March 28 May 12 July 10 September 25 October
Estimated fees
Local students

Single Award – RM59,620
Dual Award – RM74,260

Download Fee Details  

International students

Single Award – RM71,850
Dual Award – RM86,650

Download Fee Details  


*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

Single Award
2 Principal Passes and Pass in Mathematics and English at SPM/O Level

Dual Award
2 Principal Passes and Credit in Mathematics at SPM/O Level


GCE A Levels :
Single Award
2 Principal Passes (EE)  and Pass in Mathematics and English at SPM/O Level

Dual Award
2 Principal Passes (CC) and Credit in Mathematics at SPM/O Level

Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner


Single Award
5 Credits (Min B6) and Pass in Mathematics and English at SPM/UEC level

Dual Award
5 Credits (Min B6) including Mathematics at SPM/UEC level


Diploma :
Pass with min. CGPA of 2.00


Foundation/Matriculation :
Single Award
Pass with min. CGPA of 2.00

Dual Award
Pass with min. CGPA of 3.00 and Credit in Mathematics at SPM level or equivalent


Australian Matriculation/Foundation :
Single Award
ATAR score of 55

Dual Award
ATAR score of 70


International Baccalaureate :
Single Award
24 points in 6 subjects inclusive of Mathematics

Dual Award
29 points in 6 subjects with at least 4 points for SL Mathematics


The above candidates without a Pass in Mathematics and English may be admitted if the above qualification contains subjects in Mathematics and English and its achievement is equivalent or above the minimum requirement at SPM level.

English Requirement

Local Student:
Single Award
Pass English at SPM; or MUET Band 2; or IELTS Band 5.5

Dual Award
Credit in English (Min C) at SPM level; or MUET Band 4; or IELTS Band 6.0 (with no component below 5.5)


International Student:
Single Award
Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL

Dual Award
Band 6.0 in IELTS (with no component below 5.5); or a min score of 79 (IBT) or 488 (PBT) in TOEFL



If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award program:
SPM English Credit (min. C); or SPM 1119 (O Level English) (min. C); or UEC English (min. B6); or Cambridge English CAE & CPE min. 169 with no element below 162 or PTE Academic (59); or UOW Malaysia KDU English Entrance Test (73)