Graduation Project That Seeks to Bring Kindness to the Poor


By UOW Malaysia KDU

‘Designer Black Market 3.0: Love & Humanity’ is an online campaign aimed at inspiring young people to improve themselves spiritually, through acts of love as well as assisting to eradicate prejudice and discrimination within society. This online campaign is a graduation project, initiated by the Diploma in Entrepreneurial Design students from UOW Malaysia KDU School of Communication and Creative Arts.

We are truly honoured to partner with SESO Malaysia, a non-profit enterprise that focuses on combatting food poverty. SESO Malaysia has served several thousand communal meals to the homeless and needy to date. This non-profit organisation collects surplus food to feed the underprivileged regardless of race, religion and cultural background.

In this challenging time of the COVID-19 pandemic, SESO Malaysia and UOW Malaysia KDU collaborated in the ‘Designer Black Market 3.0: Love & Humanity’ with the hope that more Malaysians would be inspired to join us in showing kindness to the less fortunate. Many Malaysians can begin with the simple act of providing struggling families with essential supplies. To reach out to these neglected families and to share joy and kindness with them is an excellent first step. The campaign tagline message “Kindness starts with you” perfectly sums up the legacy that this collaboration hopes to leave behind.

We are pleased to report that all profits from the sale of the proceeds by the students and the campaign will go to charity and further supporting this worthy cause. The campaign was held via online social-media platforms Facebook, Instagram, as well as through the campaign webpage.

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30 August 2020

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UOW Malaysia KDU Penang University College



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